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[This is the new Honda commercial (extended version), inspired by Mouse Trap!, and pretty cool. It apparently took them 605 takes to make! Will take a loooong time to download if you are on a modem. —ptw]

A single cog sets off a chain reaction that sets component parts of a Honda Accord in elaborate and orchestrated motion. Quite unlike any car commercial you’ve likely seen.


Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill


I am told that it took 605 takes to get this to all work, and that the film crew just about mutinied. Somewhat ironic, given the tag line…

So, how did they get those tires to roll up the ramp?

2003-04-16 18:41 | P T Withington

how did they get those tires to roll up the ramp?

2004-01-13 16:35 | tom

Email me if you want the answer.

2004-01-14 12:00 | P T Withington

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