[This is the new Honda commercial (extended version), inspired by Mouse Trap!, and pretty cool. It apparently took them 605 takes to make! Will take a loooong time to download if you are on a modem. —ptw]
A single cog sets off a chain reaction that sets component parts of a Honda Accord in elaborate and orchestrated motion. Quite unlike any car commercial you’ve likely seen.
Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame Assistant: Dave Birkill
I am told that it took 605 takes to get this to all work, and that the film crew just about mutinied. Somewhat ironic, given the tag line…
So, how did they get those tires to roll up the ramp?
Thanks for signing in, .
Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)
You are not signed in. You need to be registered to comment on this site. Sign in